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What is Ecosystem Economics™?

Ecosystem Economics™ is the framework which underpins entrepreneurcountry Global and Ariadne Capital’s investment business. At a high level, the companies who organise the business model for their ecosystem win big.

Because of the network-orientation of business and life today, nothing in business is linear anymore. There is a multi-stakeholder network at the core of every business model.  No matter what industry you are in, you are participating in a transaction, not merely buying or selling to another entity.

The individual’s data – whether financial services, health, mobile telecoms – are powering many of the services today. The individual should have an economic upside for the use of their data.

The companies which are reshaping their industries are leveraging consumer data in order to provide better services, and organising the economics for each party in the core transaction of their industry.

These articles explain Ecosystem Economics™ in detail as well as Chapter 4 of Welcome to entrepreneurcountry:

http://economia.icaew.com/business/march2013/in-a-digital-age-the-network-is-king
http://economia.icaew.com/opinion/august12/the-era-of-ecosystem-economics

Case Studies

Over the past 12 years, Ariadne Capital & entrepreneurcountry have been able to back game changing companies. The defining attribute these companies have displayed has been their ability to create an ecosystem where everyone wins. Ecosystem Economics™ TM™ is the enabiling force that allows for business to thrive across the globe. Below are examples of Ecosystem Economics™ TM™ in action:

Monitise

by entrepreneurcountry

Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.

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SoundOut

by entrepreneurcountry

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.

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Seamless

by entrepreneurcountry

Seamless is a great example of Ecosystem Economics™ in action in the financial services sector. Seamless are a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers.

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Digital Stores

by entrepreneurcountry

Digital Stores is an online retailer and leading supplier of complete end-to-end e-commerce and fulfilment services in the UK. It specialises in running online stores for personality and character brands in the music and entertainment industry.

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Lime & Tonic

by entrepreneurcountry

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.

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Global

Technoport crowdfunding experiment proves a resounding success for young Davids

Written by Amit Pau on Tuesday, 03 June 2014.

While it may still be early days for Norway's tech startup scene, a live equity crowdfunding event has smashed all expectations, showing that the country is clearly fostering one of the most vibrant entrepreneurial ecosystems in the region.

DEMO Africa team begin tour of tech startups

Written by Amit Pau on Tuesday, 03 June 2014.

Their flagship event may not be until September, but DEMO Africa is already busy scouting, teaching and training startups in its tour of 16 African nations.

Norway's Edgefolio disrupting the hedge fund industry

Written by entrepreneurcountry on Tuesday, 03 June 2014.

Norway is not an easy country for startups. Unless, of course, you are focused on the lucrative oil and gas industry. In fact, the burgeoning fuel industry has the tendency to suck up the vast majority of the region's available venture capital, leaving tech startups to fend for themselves or seek funds from abroad.

Denmark's Planday raises $3.75 million

Written by Jessica Hashemi on Tuesday, 03 June 2014.

Creandum, a venture capital firm that specialises in innovative tech companies and an early investor in Spotify, has spotted the huge growth potential of Denmark's Planday – a plucky young startup specialising in the as yet untapped market of employee shift planning. Not one to invest lightly, Creandum has backed the startup to the tune of $3.75million, giving it a sizeable war chest with which to expand abroad.

PublicVine: boosting Africa's sharing economy

Written by Jessica Hashemi on Tuesday, 03 June 2014.

Nam Mokwunye's online and mobile social video marketplace has one sole aim: to capitalise on the creativity and cachet of the $5.1bn Nollywood market, and take Nigerian content global.

Savannah Fund boosts Africa's startup scene

Written by Shawna Warmington-Brown on Tuesday, 03 June 2014.

The Nairobi-based Savannah Fund has accepted three more tech startups into its accelerator class. The latest entrants, Zevan Limited from Kenya, Ghana's BIGxGh and Nigeria's UniSmart, take the tally of supported companies to 13 in just a few years.

South African display technology startup Onyx showcases at Venditalia

Written by Shawna Warmington-Brown on Tuesday, 03 June 2014.

Onyx Display Media's interactive, HD, stand-alone or fridge-fitted display solution Onyx-Glass will be part of Intel's stand at international vending trade show Venditalia.

Startup revolutionises African education

Written by Jessica Hashemi on Tuesday, 03 June 2014.

Most people in sub-Saharan Africa may not have a computer, but 60% of them (and rising) have phones: and Sterio.me is using them to empower African education systems.

Togo takes on environmentally friendly 3D printing

Written by entrepreneurcountry on Tuesday, 03 June 2014.

A community group based in Lome, the capital of Togo in West Africa, has produced a $200 3D printer built from discarded electronic components.

Poland: Europe’s new startup playground

Written by Jessica Hashemi on Tuesday, 03 June 2014.

Poland is a shining example of how to create a startup ecosystem from scratch. Like its booming economy, the tech startup sector is growing apace, providing an exciting, well-resourced playground for young Davids to find their feet and make their name.

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