A digital David is bridging the boundaries between the physical and digital realms, introducing pioneering augmented reality software that could define play for a generation. ToyWheel received €10,000 of seed money back at the inaugural HY Berlin Startup competition in a shock award that left commentators questioning their 'mysterious' approach. But now their first app, 'Toy Car RC', is available on the App Store, Founder Evgeni Kouris is taking his innovative concept into mainstream: