Any publisher who has taken note of the digital revolution knows that content analytics in all shapes and forms, from social media monitoring to web analytics, has completely transformed their business model. Today, media titles know more about their audiences than ever before, and are able to refine their offering as a result.

In the romantic version, entrepreneurship and individualism are synonymous. He or she is a lone visionary, a Don Quixote tilting against the windmills of business as usual, with no resources beyond an impossible dream, a mulish stubbornness, and a maxed-out credit card.

As part of our Start-Up of the Week series, entrepreneurcountry spoke to Finnish-based company Scoopshot. With a game changing concept, innovative technology and world class business strategy, Scoopshot was founded in April 2010 and provides a photo crowdsourcing service that connects mobile and professional photographers with individuals, international media companies and brands around the world.