When Burberry announced that its flagship London store would become a physical manifestation of its website, the luxury world jolted to reality.

Even by the standards of Silicon Valley, where dramatic predictions are as common as hot dinners, to say that “Retail is Dead” is still quite shocking. What, you mean dead dead, not just say, resting? Yes, that is what Marc Andreessen of Venture Capital firm Andreessen Horowitz recently told PandoDaily's Sarah Lacy.

In February 2011, founder of Net-a-Porter Natalie Massenet told the Financial Times; ‘Media companies are going to become retailers and retailers are going to become media companies” Fast-forward two years and Massenet’s predictions prove true, as announcements of new partnerships between media and e-commerce companies and emerging shoppable magazines are proliferating.

A rapidly growing digital start-up, Viewsy is helping retailers the world over understand customer behaviour in physical stores.

Technology is all around us – our phones, laptops, games consoles and even our TVs can now connect us wirelessly to the web to enable us to socialise, search and, most importantly, shop.

The future of retailing relies on 3 all important trends that are already emerging and are dominating the consumer buying experience. Here, I will run through each trend and how they are being implemented already by large retail companies.