Whether you’re a start-up or an FTSE 100 corporation, your success is tied to your ability to understand, and partner with, your natural allies in the market. You can no longer think of yourself as a silo, or a sole trader, or a standalone business. We live in a networked world. It took 89 years for the fixed-line telephone to achieve an adoption of 150m users, and 38 years for the TV to get to the same point. The mobile phone achieved it in 14 years. The iPod in seven. Facebook in five