Your line of work or daily commute often dictates the number of cards you may need to carry with you for various modes of transport. But the Stockholm-headquartered company Fidesmo has created a single contactless card, which they believe will streamline even the most cumbersome of wallets.

One of the biggest challenges for businesses of all sizes is finding the right employees. But Cruitway, an innovative Swedish startup founded by Adrian Swartz, is intent on eliminating that problem for good. The groundbreaking recruitment matchmaking platform follows three business philosophies: relevance, simplicity and employer ROI. Three ideals that ring true to the entrepreneurcountry economic approach by aiming to create an economic ecosystem that caters for and enriches both economic Goliaths and potential-rich Davids.

Bultr, an ambitious Swedish startup, is taking the successful Airbnb model to a much bigger marketplace. If it's successful, it will show just how valuable Ecosystem Economics™ can be to the world of small businesses. From cleaning to private education, Butlr is trying to help people market their skills and get jobs done. The website is split into two parts - one for 'sellers' (big and small) to advertise their services, and another for 'buyers' to advertise jobs; recognising the importance of entrepreneurial service providers and their customer base alike.

I grew up near Palo Alto, so if I had a bias, it would be that Palo Alto is the epicentre of the tech world. And as ‘all things tech’ come to be understood as the driver of growth in business, like a massive snowball picking up speed down the mountain, it should be more important what’s happening in and around Palo Alto.