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What is Ecosystem Economics™?

Ecosystem Economics™ is the framework which underpins entrepreneurcountry Global and Ariadne Capital’s investment business. At a high level, the companies who organise the business model for their ecosystem win big.

Because of the network-orientation of business and life today, nothing in business is linear anymore. There is a multi-stakeholder network at the core of every business model.  No matter what industry you are in, you are participating in a transaction, not merely buying or selling to another entity.

The individual’s data – whether financial services, health, mobile telecoms – are powering many of the services today. The individual should have an economic upside for the use of their data.

The companies which are reshaping their industries are leveraging consumer data in order to provide better services, and organising the economics for each party in the core transaction of their industry.

These articles explain Ecosystem Economics™ in detail as well as Chapter 4 of Welcome to entrepreneurcountry:

http://economia.icaew.com/business/march2013/in-a-digital-age-the-network-is-king
http://economia.icaew.com/opinion/august12/the-era-of-ecosystem-economics

Case Studies

Over the past 12 years, Ariadne Capital & entrepreneurcountry have been able to back game changing companies. The defining attribute these companies have displayed has been their ability to create an ecosystem where everyone wins. Ecosystem Economics™ TM™ is the enabiling force that allows for business to thrive across the globe. Below are examples of Ecosystem Economics™ TM™ in action:

Monitise

by entrepreneurcountry

Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.

Read more

SoundOut

by entrepreneurcountry

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.

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Seamless

by entrepreneurcountry

Seamless is a great example of Ecosystem Economics™ in action in the financial services sector. Seamless are a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers.

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Digital Stores

by entrepreneurcountry

Digital Stores is an online retailer and leading supplier of complete end-to-end e-commerce and fulfilment services in the UK. It specialises in running online stores for personality and character brands in the music and entertainment industry.

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Lime & Tonic

by entrepreneurcountry

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.

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Brazil

Close Your Eyes And Jampp: An Entrepreneurial Journey

Written by Joana Picq on Tuesday, 29 April 2014.

I was born in Paris, grew up in Rio, studied in the US, lived in South Africa and Australia then worked at Microsoft in France and Germany, but when it came down to launching my first business I moved to London for it. There is something about the English speaking world that attracts task driven and results oriented people, making it an ideal environment to build something from nothing.

Small Businesses Can go Further by Exporting to Brazil

Written by Sarah Shields on Monday, 17 February 2014.

One international market that should be considered more by small businesses looking to expand is Brazil. In the past decade, Brazil has become one of the fastest growing emerging markets. It has the largest economy in Latin America and the seventh largest in the world; in 2012, it overtook the UK in the Centre for Economics and Business Research (Cebr) World Economic League Table.

Multilatinas: Made in Latin America, Gone Global

Written by Gabriela Castro-Fontoura on Monday, 16 December 2013.

Here's a challenge for you, name just two global companies that originated in Latin America. Tricky, right? Believe me, it will get easier as time goes by and "multilatinas" spread across the world.

Latin Americans and emails: the marmite situation

Written by Gabriela Castro-Fontoura on Tuesday, 29 October 2013.

Here's a test for you. If you smile while you read these phrases, you have done or attempted to do business with Latin America...

PayCorp Agrees Bright Office Payments Deal

Written by entrepreneurcountry on Wednesday, 16 October 2013.

Payments solutions business Pay Corporation, part of Boxhill Technologies PLC, has signed an agreement with CRM software business Bright Office, further extending its reach outside of the gaming and lottery sectors.

An Open Door To Funding For Entrepreneurs

Written by entrepreneurcountry on Tuesday, 15 October 2013.

On Friday 1st November, the Crowdfunding: Deep Impact Conference will be offering a once in a lifetime opportunity to hear from the founders of various crowdfunding platforms, as well as meet with likeminded business owners and investors. 

Startup Brazil Place Emerging Entrepreneurs on Fast Track

Written by Adam Baldwin on Thursday, 26 September 2013.

Business in Brazil is booming. The countries’ GDP is the 7th largest in the world, and its scale of manufacturing and industry is staggering.

Monitise

Written by Adam Baldwin on Tuesday, 24 September 2013.

Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.

SoundOut

Written by Adam Baldwin on Tuesday, 24 September 2013.

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.

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